Opportunity Cost Consideration
نویسندگان
چکیده
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منابع مشابه
Cultural Differences in Opportunity Cost Consideration
Two studies were conducted to investigate cultural differences in opportunity cost consideration between Chinese and Euro-Canadians. Opportunity cost is defined as the cost of a benefit that must be forgone in order to pursue a better alternative (Becker et al., 1974). In both studies, participants read about hypothetical purchase scenarios, and then decided whether they would buy a certain pro...
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